Google AdWords ads uses two URLs: the one, to which ad points to, and the one displayed in ad. These two URLs must follow very strict rules (discussed below) or your ad will be rejected from displaying. Currently Indiegogo uses
indiegogo.com domain as main campaigns’ URL and
igg.me site to make long URLs short.
For the reasons discussed below, if any Indiegogo campaign’s name is longer than twelve characters, then it’s URL in invalid for Google AdWords and such campaign can’t be marketed using world’s biggest ad network!
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